Hallyu Korea Association: Bringing Korean Culture to You

The Hallyu Korea Association, supported by the Korean Ministry of Culture, Sports and Tourism and the Korean Embassy in Switzerland, is dedicated to sharing the best of Korean culture with the world. We showcase the excitement of K-pop, featuring global icons like BTS and Blackpink, and bring you the captivating stories of K-dramas that have captured audiences worldwide. We also introduce you to the world of K-beauty, highlighting innovative makeup products that reflect Korean style and creativity.

Join us at the Hallyu Korea Association as we celebrate Korean culture and promote global cultural exchange.